Somewhere along the line you were led to believe a cooler must be a box. Something you sit on. Something you have to lift with all of your might. Something you put down and leave behind. But that’s no way to live. Sitting down—On a box, Constrained to one spot.
So we set out, not to start a company, but to start a quest. To change the cooler as you know it. To make it softer, yet stronger. To take it further, literally. To break boundaries and beliefs on where coolers should be able to go. And to push our own expectations of just how cold cold can be. To strap the world on our backs with comfort and convenience. To leave convention behind, and to curiously, courageously and confidently CARRY ON™.
The ICEMULE™ resulted from a simple need: to carry a real cooler - one that carries real ice - comfortably and easily.
The idea was born on a hot, spring day when founder James Collie was taking a day-long hike with friends in Virginia. Knowing they wouldn’t be able to stop for cold drinks along the banks of James River, and unable to find a good waterproof portable cooler, James created a make-shift cooler out of a day pack and double lined it with plastic trash bags. Inside, he filled it with cold drinks and sandwiches.
This seemed like a good idea until the trash bags broke and ice water flooded down his back. A wet hiker, warm drinks and soggy food started the wheels of innovation turning. Once home, he set out to design a soft-sided, waterproof and portable cooler that could carry ice and be comfortable enough to take on both long hikes and relaxing days at the beach.
Several months, dozens of prototypes and many days of field testing later, the ultimate soft-sided backpack cooler was born.