I heard from a friend that this product was incredible. I researched it, made the purchase, and have to agree! I received my Jaunt 15L last month; I love the design. It stands up tall, has solid construction, comfortable straps for wearing and keeps my items cold. I planned on using it for camping, stand up paddle boarding and adventure motorcycling. Now I’m finding it to be so versatile and easy - it is becoming a daily use item. Plus, we’ve had more than a week of 90+ degree temperatures this month and it is High School Track and Field season… All of my items in the ICEMULE are cold. It is easy to wear it on the field too - my hands are free and I don’t fear losing it. I love the vibrant colors too. I give it 5 stars!