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We're Kind of a Big Deal

ICEMULE has been reviewed and tested by hundreds of magazines, blogs, gear-heads and people like you. The feedback? They're all converts.

Check out a sample of our press reviews below to learn more.

Top Reviews

  • "That’s why I love the ICEMULE, a high-tech, high-performance cooler that is also flexible - literally. This softshell cooler combines the portability of a backpack with the drybag design of watersports luggage and performance of a hard-sided box cooler..."

    15 Best Father's Day Gifts of 2016

  • If there’s a Paul Bunyan of backpack coolers out there then it’s gotta be the Boss from ICEMULE. Boasting portability unlike anything else on the market, this beast of a backpack cooler can keep ice for days, and doesn’t weigh you down thanks to a superior suspension system. It’s also 100-percent waterproof and features extra cargo room compliments of three insulated external pockets—oh yeah, and the whole thing even floats. Not bad for a backpack.

    8 Best Backpack Coolers

  • The ICEMULE Boss is, without a doubt, one of the best backpack coolers on the planet. Offering a comfortable fit without sacrificing top-grade technical features, the Boss has a wide-mouth, Tri-Fold DriTop closure system and hold more than 60 pounds of weight.

    The Best Backpack Coolers
    Dgital Trends

  • Some coolers are big. Some are portable. ICEMULE is both—massive and eminently easy to carry—and possesses an incredible insulating ability.

    What Are the 5 Best Portable Coolers?
    Outdoor Magazine

  • Our top pick looks like a refrigerator and works nearly as well: The bag of ice we dumped in was almost entirely intact 24 hours later. Credit goes not only to the 3cm of insulation, which gives the bag its boxy structure, but also to the layer of air you puff into the lining via a side-mounted valve. The bag is also shockingly comfortable, thanks to thick padding on the straps.

    5 Awesome Backpack Coolers
    Men's Journal

More press for ICEMULE® Coolers 

The Today Show
ICEMULE on the Today Show for the holidays
Men's Health logo
Gift Ideas for the Guy Who Loves the Outdoors
“The burly ICEMULE Boss backpack cooler promises to keep ice icy for multiple days and the bomber shoulder straps and suspension system mean you can carry your chilly essentials wherever your boots will take you. Lots of clip points and three pockets make it easy to bring along a collection of koozies and a few bottle openers.”

Men’s Health

“Stylish Gear You Need for Labor Day Weekend”
“This time of year was meant to be enjoyed with a cold one. This inflatable bag cooler uses an insulating layer of foam and air to keep your favorite drinks cold and packs away when you’ve tossed them all back.”

Halfstack Magazine

“Best Travel Hacks + Gadgets”
“I find this cooler to be absolutely brilliant! This is a soft cooler that is worn as a backpack to easily transport cold beverages, food and ice. Whether you are out hiking, camping or you have plans for a well-deserved beach day, the ICEMULE has such great isolation that ice will stay solid for over 24 hours.”


“The ICEMULE Boss Review”
“It’s super tough, weather-proof, and equipped with a technology that will never break your back. It is simply every outdoor adventurer’s dream backpack cooler.”


“The 15 Best Backpack Coolers Perfect For Every Budget And Every Need”
“No frills, no uncomfortable edges… the ICEMULE Classic cooler bag is designed for one thing and one thing only: loading it up with quality drinkables and carrying it on your back. It can hold 6 bottles of wine, plus ice that it promises will stay cold for up to 24 hours. Meanwhile, its waterproof welded seams and no zipper design makes sure you won’t leak a drop. It even floats, which is handy when you want to just lay in the pool all day without having to get out every time you need another beer. And when you’re done, just roll it up like a sleeping bag and call it a day.”

Best Products

“6 Backpack Coolers You Can Carry Literally Anywhere”
“The ICEMULE Boss backpack cooler doesn't take anything lightly, as you can tell by the burly, take-no-prisoners design. ICEMULE designed this like a technical overnight bag to make carrying a heavy load of food and drinks nearly effortless, with a backpack suspension system that includes a ventilated back panel and shoulder straps, a cushioned hip belt to offset weight, and a sternum strap to lock everything in place.”


“The Best Backpack Coolers For Summer”
“Engineered like a technical backpack to allow its wearer to easily carry up to 60 pounds of ice, drinks and gear on their back, the IceMule is buoyant and 100% waterproof — and the cooler’s ventilated suspension system should keep you owner comfortable and dry.”

Real Simple

“The ease of a backpack meets the functionality of a hard cooler with this waterproof carryall by ICEMULE Coolers. Insulating foam keeps 12 cans (plus ice) cold for up to 24 hours.”
Mens Journal
9 Best Cooler Bags “The most portable, high-capacity adventure cooler we've found, the roll-top Pro has a ventilated backpack harness system that can comfortably carry up to 65 pounds of ice cream — or 24 cans of your favorite beverage — into the backcountry.”
Thrillist Review of ICEMULE
“This heavy-duty cooler f*cking floats!”
Go Gumption
“An innovative dry bag design with welded seams and a roll-top closure keeps ice for up to 24 hours, while a cross-body strap or set of ventilated backpack straps makes carrying a breeze. Added bonus – it floats, even when full.”
Texan Outdoors
“The Pro Cooler line is designed with functionality in mind, no matter if you’re a hunter, angler, backpacker or just someone who wants to carry along your favorite ice-cold beverage near and far.”
5 Gifts for the Car Camper “With plenty of room for enough beer to quench your entire crew’s thirst on the next hike to that remote beach or overlook, and enough insulation to keep it cold for a couple of days at camp, this backpack might just be the most versatile cooler on the market.”
bon appétit logo
“A cooler changed my life last month...It's an improvement on basically every cooler I've ever used before, hard or soft.”
Bro Bible logo
“I’m not going to beat around the bush here, bros: if you don’t buy one of these ICEMULE® Coolers before you head out for Spring Break then you’re an absolute fool.”
The Manual logo
“Its appeal lies within its ultra-portable design–one that’s intended to be strapped to your back instead of trailing slowly behind you on a rugged set of wheels in the dirt.”
Outside logo
5 Best Portable Coolers: “Some coolers are big. Some are portable. ICEMULE is both—massive and eminently easy to carry—and possesses an incredible insulating ability.”
Forbes logo
15 Best Father's Day Gifts
“Every Dad needs a cooler, whether it’s for backyard barbecues, tailgates, camping or fishing expeditions. But not every Dad needs a big bulky box that’s hard to manage, hard to transport and hard to store when not in use. That’s why I love the ICEMULE, a high-tech, high-performance cooler that is also flexible - literally.”
Green Global Travel:
Men's Health logo
“This comfortable backpack will keep a couple of T-bones and six-packs cold for as long as 24 hours without leaking.”
Men's Health review
Men's Journal logo
“This sling-pack roll-top is as rugged as a soft cooler gets - and it kept a 12-pack chilled for more than 24 hours.”
“The rubbery 1,000 denier exterior tarpaulin (on the Pro) resists punctures and scrapes no matter how you treat it.”
Men's Journal - Chill Power
Blue Ridge Outdoors
Realtree and Cooler
“The beauty of the Cooler lies in its versatility and wide variety of uses. From the park, tailgate, campground to the wide range of water sports uses like fishing, boating, or canoeing.”
Gear Hungry logo
“High performance coolers aren’t really built for long carries what with their awkward, boxy designs and poor ergonomics. Contrarily, ICEMULE® Coolers are made for people who actually need a cooler that’s up for some trekking.”
RealSimple logo
“Perfect for hiking trips or tailgating, this soft, portable cooler doubles as a backpack for easy transport—and it keeps your drinks cold for up to 24 hours.”
“The Classic Cooler from ICEMULE® Coolers is just about the most convenient way that I know of to take some beers ah hem drinks with you to the boat, beach, camping or a day out at the park.”
“Every other soft cooler I’ve ever tried doesn’t even come close to those numbers. And when they say portable, they ain’t just whistling Dixie. It rolls up for storage in its own stuff sack sort-of like a very small sleeping bag. What makes it so awesome is that it isn’t sewn together and it has no zippers. That translates to durability and NO LEAKING.”
“One of the more ingenious ideas we’ve seen this year is the ICEMULE Cooler 30L Pro– a big ol’ backpack for your beer or sodas (or food, if you prefer).”
“ The Cooler is part backpack and can actually be packed into storage in your luggage. The ICEMULE Cooler can keep ice for an entire day, so whether you want to keep your canteen cool or your brews chilled you won’t have to look any further than this cooler.”
“The simplicity of the ICEMULE makes you wonder why no one went after the portable performance corner of the outdoor cooler market sooner.”
Best of Surf Expo